Privacy Policy

Last updated: March 2026

LadyBird Capital LLC (“we”, “us”) operates goodnurseries.co.uk. This policy explains what personal data we collect, why we collect it, and your rights under the UK General Data Protection Regulation (UK GDPR).

What data we collect

Account information. Name, email address, and password when you create an account.

Enquiries. Name, email, and message when you contact a nursery. Phone number and child details are optional.

Reviews. Name, ratings, and review text when you leave a review.

Browsing data. Standard server logs and, with your consent, anonymised analytics data.

Payment data. Payments are processed by a third-party payment provider. We never see or store your card details.

Why we collect it

To run the service (contractual necessity): create your account, process enquiries, display reviews, manage subscriptions.

To keep the service safe (legitimate interest): rate limiting, spam prevention, fraud detection.

To improve the service (legitimate interest): anonymised usage analytics.

To send service emails (contractual necessity): enquiry confirmations, password resets, claim status updates.

To send marketing emails (consent): product updates and newsletters. You can unsubscribe at any time via the link in every email.

Who processes your data

We use trusted third-party service providers to operate the site, process payments, send emails, and host content. Where data is transferred outside the UK, it is protected by Standard Contractual Clauses or equivalent safeguards.

Public data sources

Nursery listing data (names, addresses, Ofsted ratings, Care Inspectorate Scotland grades) comes from publicly available government registers. This data is published by regulatory bodies for public use and is not personal data.

Your rights

Under UK GDPR you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (“right to be forgotten”)
  • Port your data to another service
  • Object to processing based on legitimate interest
  • Withdraw consent at any time

To exercise any of these rights, contact us. We will respond within 30 days.

Data retention

We retain your data for as long as necessary to provide the service and fulfil the purposes described in this policy. When data is no longer needed, it is securely deleted or anonymised.

Cookies

For full details on the cookies we use, see our Cookie Policy.

Contact us

For any privacy-related questions, get in touch via our contact page.